BASF - Part of Life

How do you celebrate the birthday of one of the most widely used modern synthetic materials in the world? More than 70 years ago in 1951 BASF registered Styropor® as a trademark and started producing the material that has shaped our modern life in so many ways. To show off the versatility of the product, BASF partnered with us to create a unique visual campaign where multiple facets of Styropor® are being demonstrated in an easy-to-consume format fit for the contemporary media landscape.

To make the most out of the available production time on set, the team had to be able to shoot seven locations in just two days. A feat nothing short from impossible in a classic production setting where crew and gear has to be moved from one set to another, so we once again returned to LEDcave mini to leverage the Virtual Production workflow. This allowed us to shoot three clips on multiple indoor and outdoor locations without having to physically move crew, camera or lights at all. The results speak for themselves: by combining clever lighting and camera techniques with the real-time rendering capabilities of the LEDcave framework, the team was able convincingly set the scene for the different Styropor® products.